As a realtor, do you have your priorities straight?
The real estate industry is about more than just properties and houses, buying and selling, and numbers and money in the bank. Real estate is an industry that revolves around people. It's an industry that's based on life-changing decisions that have huge emotional and financial impacts.
In summary:
Real estate is an industry where you have to put people first.
Full stop.
The realtors who do this consistently and focus on the people in their business are the ones that are most successful.
Provide an Enjoyable Experience
It's a well-known fact that customers are loyal to great experiences. Have you ever gone to a restaurant or a coffee shop and loved the way you were treated so much that you found yourself going back again and again? That's the kind of automatic reaction you want to inspire in your clients.
Buying or selling a house is not an easy process for someone who doesn't have experience so your help, expertise, and guidance are crucial for alleviating the stress and frustration from the process. Your role is to minimize those bad feelings and make sure the process is pleasant. When you provide an enjoyable experience, it's more than likely that your clients will help you garner future business and it might even be more successful than any direct marketing campaigns. Referrals from clients who had an amazing experience with you is industry gold and one of the biggest ways realtors become more successful.
Focus on Customer Service
When your clients are making decisions as big as buying or selling their home, they want to know that they have someone in their corner. Your customer service skills are paramount to putting your clients first. Stay in contact with your clients on a consistent basis and provide them with all of the valuable information that they need.
Be a good listener when your clients discuss their wants and needs, ask questions for clarification, and then apply those values to search for the right property for that specific client. When you focus on the best option for your client and provide superior customer service, your clients will remember, appreciate you, and have a much more enjoyable purchasing and selling experience.
Understand the Scope
As a realtor, you have an immense responsibility to guide your clients through a life-changing decision. By putting yourself in your clients' shoes and being able to understand the frustrations of the process or by explaining the ins and outs, your clients will feel more comfortable and more at ease with you on their team. Your clients should be your top priority and when you treat them with the understanding of how big of a decision this must be for them, they will appreciate you all the more for it.
Become a Reliable and Trusted Advisor
Clients look to you for your knowledge of the purchase process, knowledge of the real estate market, and your invaluable experience in this industry. They’re looking to you to be a trusted advisor, especially when their decisions and choices hold so much importance and may very well change the course of their lives. Leverage your knowledge and experience to provide the best service to your clients. Be that reliable source of advice you would want if you were in their shoes.
So the next time you're interacting with your clients, remember to step into their shoes and see the process from their point of view. Put their needs and wants first, focus on providing an enjoyable experience, and give them the valuable information they're looking for based on your experience and knowledge of the industry.
Putting people first will pay off in the end and your clients will love you for it!
Speaking of putting your clients first, that’s something that we hold true at SureFactor. Our clients are real estate agents, and we go above and beyond to ensure that your professional real estate business cards and stationery needs are met with outstanding customer service and superior product quality every time. Start now at SureFactor.com.