Have you ever felt like you could be doing just a little bit more to show your appreciation towards your clients? Actions often speak louder than words, and there are times that we wish we could do more than simply say “thanks for your business.” Building a client base that thinks highly of you and knows they can trust you with their properties is important. Fortunately, there are a number of small to large ways you can show how much your clients mean to you that will make a lasting impact on them:
1. Plan a Fun Client Appreciation Event
I suspect we’ve all been invited to a client appreciation event only to be bored and underwhelmed when we get there. Client events can be tricky because you’re catering to so many different people from different backgrounds, and they don’t really have any connection to each other aside from you.
If you plan on doing a client event, you should figure out a way to make it special. Try to incorporate something that will bring everyone at the party together. If it’s summertime, a BBQ is a great idea. Everyone loves free food (just make sure that you don’t skimp on the condiments – a free burger is great, but not if it lacks ketchup). You could also plan your client party around a fun activity, such as bowling. These sorts of events are great as they give everyone something to do instead of standing around and feeling awkward.
When planning, consider the date of your party. Many companies have their parties in December, but this can be the busiest time of year for many people. Consider having yours at a less hectic time to maximize attendance.
2. Small Gift for the Holidays
One of the things that the holidays are great for is reconnecting with all of your previous clients, even if it’s just in a small way. Little branded notepads or calendars can be bought in bulk and don’t cost too much to mail to your entire client list. You could also include a short newsletter summarizing everything that you’ve been up to over the last year. Though it may not seem like much, that extra bit of contact will keep you fresh in their minds when they’re thinking about who to go with the next time they’re selling.
3. Gift for Closing a Deal (But Maybe Not Right Away…)
Closing gifts can be a bit tricky. Yes, you should absolutely show your appreciation for your clients’ business and celebrate a successful sale or purchase. However, one of the most stressful times in someone’s life is when they are moving into or out of a home. There are so many things to do, and as a result, stuff can get lost in the shuffle. If you were to deliver a closing gift when they’re in the middle of this mess, odds are that it won’t make a huge impact. If, on the other hand, you were to wait a month until they are completely settled into their new home, a closing gift could be an unexpected and happy surprise!
4. A Small Donation in Their Name
This is an idea that could take the place of the branded notebook or calendar idea mentioned earlier. If you work in a tightknit community or neighborhood, donating to a local charity can be a fantastic way to help support the city or town. You could make an even bigger impact if you were to make that donation in the names of your clients as a holiday gift. They’ll definitely appreciate that you’ve contributed to the town in their name. It will help reinforce a sense of community in your market. Just make sure that you choose a charity that is in no way controversial. Donations to the SPCA or to organizations that help fight poverty are examples of both safe and worthy choices.
5. A Simple Thank You Note
Never underestimate the impact of a thoughtful thank you note. Even if you are planning on giving a gift when a deal closes, dropping a simple thank you email to a client will underline the positive experience you’ve had working together. Be honest, concise, and direct in the note. No need to use flowery language. Just tell them what a pleasure it’s been to work with them and that you hope you’ll get the chance to do so again in the future. A lovely thank you note can really stick with people, and will keep your name in their minds the next time they need to do some real estate business.