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How the Secrets to Success in Real Estate are also the Keys to Success in Life

What does achieving success mean to you as a real estate agent? Defining “success” can be a very personal notion. You might consider yourself to be successful when you’re earning a certain income, or when you have an abundance of clients, or when your personal brand becomes recognized around your neighborhood as the go-to realtor on the block.

However you define your personal success benchmarks, we think it’s safe to say that true success should not only be defined by your career, but how you feel, as well. If you’re earning six or even seven digits but you’re lonely or unhappy, you won’t feel successful. We prefer to take a more holistic approach to the “success” picture.

With that in mind, it’s gratifying to know that the exact same principles that can set you on the path to success as a realtor are also completely transferable to other areas in your life.

1. Confidence

A person who has a poor self image will have a hard time achieving success. Worse yet, they might actually be successful in other people’s eyes but they won’t be able to recognize or appreciate their own success.

Confidence is accumulative; when you act, look, and feel successful, you can become successful. When you assert yourself and take pride in your own competence, you exude a kind of certainty that can snowball in all the right ways. Even if you’re beginning with a bit of the “fake it ‘til you make it” attitude, adopting an assertive, go-getter nature can help to continuously create new opportunities. When you come across as being confident in your own abilities and talents, people will be more willing to put their trust in you.

2. Action

One of the most important side effects of a positive and confident self image is that it can bolster your ability to take action. The more that you’re in the habit of taking action, the more natural and automatic it becomes. And actions speak louder than words, right?

3. Authenticity

There’s a difference between “acting” or pretending to be genuine, and actually being genuine. Operating from a place of strong and clear values is more important than “getting ahead.” When you’re able to connect your personal values with the actions that you take, you’ll elevate the entire principle of success.

However, it’s important to broaden the way that you define your personal authenticity. It’s possible to be honest and authentic without always divulging unnecessary truths. This is where we return to the ever-important “fake it ‘till you make it” concept:

You can and should own your position as a professional—even when you like still feel like you have a lot to learn. Because really, who doesn’t have more to learn? We all do. You should never tell existing or potential clients that you feel under-qualified or they’ll lose all confidence in you. There’s nothing inauthentic about taking a confident stance.

On the other hand, don’t stray from authenticity by exaggerating or flat-out lying about your actual experience. And always make reference to your competitors with confidence and grace.

4. Grit

Unless you have a wildly natural talent, grit is necessary to become successful in just about any undertaking. You have to be able to dedicate yourself to a task for the long-term and to chip away at that task over long periods of time in order to reap the ultimate rewards. Grit is about stamina. It’s about being the tortoise rather than the hare. Whether it’s training in a sport, practicing a musical instrument, or building a real estate empire, you need to have a marathon-like view of the goals you want to achieve.

5. Growth

The way that you view yourself—your personality, your ability, and your intelligence—will go a long way in determining how far you’ll go in life. As human beings, we set our own limitations. When we have a fixed mindset, we set our own boundaries. When you believe that who you are at your core has already been set, you close yourself off from future possibilities. But when you adopt a growth mindset and believe that you can continue to develop and hone positive personality traits, professional expertise, and new ways of thinking and behaving, the possibilities are limitless.

6. Other People Matter

Success isn’t just about you and piles of dollar bills. People matter. Relationships matter. Love matters. The most successful people find ways to balance work with their personal lives, and invest time in relationships. A person who lives without love will rarely ever feel happy, and without happiness, success will always be fleeting.

Along with personal relationships, social skills are also very important. The most successful people in both business and their personal lives have both excellent cognitive abilities and social skills. When you learn how to “win friends and influence people” you will increase your chances of success tenfold.

Short & Long-Term Success

Remember that the same characteristics that will make you successful as a realtor will deepen the overall satisfaction that you feel in your life. We all have the ability to learn, adapt, and grow and to set ourselves on the courses that will result in long-term success.

At SureFactor, we believe in continuous improvement and that everyone has the ability to achieve success in real estate. The way that you present yourself to your clients and the people that you meet helps to shape who you are. When making a choice for realtor business cards and other materials to support your personal brand, let us help you to put your best, most confident, authentic, and professional foot forward. Click here to browse our services, and let us be your partner in success.