Have you considered the importance of personal branding in order to achieve success in your real estate career?
Buying and selling a home is one of the biggest transactions a family or individual will ever engage in. It’s something that should be taken seriously, but it’s also a moment to relish and enjoy. Future home owners are looking for a real estate agent that they can build a trusting relationship with. This is where personal branding can play a big role.
As a real estate agent, you want to demonstrate that you’re determined, hard working, and accessible. Each of these traits can easily be displayed by building your personal brand and promoting it through print marketing and social media.
Building a Visible Brand
The first thing you want to do when building your brand is to gain a strong understanding of the self image you would like to promote. This can be done through a brainstorming session where you ask yourself important questions such as:
- Why did I get into real estate?
- What’s my personal mission statement?
- How can I help people in a unique way?
- How can I gain their trust?
By answering these questions, you’ll develop core content that can be shared with prospective clients, both through print marketing and using social media.
Advertising with Print Marketing
Now that you have a vision of the personal brand you would like to build, it’s time to take it to the presses. Printing your professional marketing materials demonstrates that you’re committed and here to stay. Great business cards, stationery, and other print materials show that you’re willing to put in the time that it takes to build your brand by spreading the word physically using elegant tactile materials.
While these days it may be tempting to turn solely to social media and digital advertising, print marketing is more personalized and localized. Because it allows you to put promotional material into the hands you choose, it permits focused target marketing. Furthermore, when you choose your print marketing winners, you build your brand for the long haul to the audience of your choice.
Pounding the Pavement
The way in which you promote yourself clearly demonstrates your hardworking nature. Because the distribution of print marketing requires work and dedication, the simple act of personally handing out your business card with a handwritten note can display great effort and a special touch that people notice and appreciate.
Of course you want to work smarter, not harder, so it’s important to plan your distribution before heading out with a fresh stack of promotional materials. Take the time to define your ideal prospects, and draw out a map of the areas in town where you would like to focus your efforts.
A big part of developing your personal brand is defining your niche market and the audience you would like to service. Some additional questions that you can ask yourself during your personal brand brainstorming session are:
- Who is my target audience?
- Which neighborhoods should I connect with?
- What is the geographic radius that will I focus on?
- Do I want to service out of town clients?
In answering these questions, you hone in on who you should be distributing your printed marketing material to, and this in turn will help keep your advertising budget on track.
Choosing Effective Print Marketing
Since print advertising is key to building your personal brand, it’s important that you optimize the effectiveness of this medium. Collaborating with a company like SureFactor.com gives you the advantage of working with a well established website that’s dedicated to the printing and distribution of promotional material.
Visit the site and you’ll find a wide array of effective options for building your brand such as business cards, postcards, door hangers, and direct mail options. The best part is that there are real estate templates ready to choose from, making design and ordering quick and simple.
Browse the large selection of print marketing material, selecting the option that fits your style and budget. If you’re new to the business, be sure to check out these tips to help you better understand the many ways you can make SureFactor.com a part of your marketing strategy.
Leveraging Social Media
While print marketing offers numerous benefits, it’s important to integrate social media into your personal branding promotional mix. Choosing the right online platforms to promote your services can prove to be very effective in capturing a larger audience and building the trust of clients.
Social media makes you more accessible to engage with existing and prospective clients. You can share much more content and messaging than you can on your print marketing to elaborate on your core message. Another great feature of social media is the ability to showcase videos, offering virtual tours of listed homes. You can also share your day to day listings, wins, and insights that your followers will find interesting and that will help to demonstrate your success and professionalism.
Building Your Personal Brand Establishes Trust
One of the best ways to gain confidence from your clients is to develop a sincere personal branding strategy. It starts with brainstorming your mission and niche market, but then it’s up to you to get the word out there. When you promote yourself through a variety of marketing streams, you grow your audience and build relationships along the way.
Over the decades the face of marketing has changed, however the core message remains the same. Prove to your clients that you’re the right real estate agent for them through determination, hard work, and accessibility. Promotional marketing will get you in the door, but it’s your personal brand that will bring it home.